Creating Daily Deals and Discounts App: Features, Types, Tech Stack, and more!

According to Global Industry Analysis, the global digital coupons market was valued at over US$ 4.67 Bn in 2020 · It is estimated to expand at a CAGR of 18.6% through to 2031. It is also expected to cross the value of US$ 29.7 billion by the end of 2031.

While you do not always have to spend hours of research to save big on your purchases, you can instead try out a few apps and watch the savings roll. It’s all about being smart about how you shop, and these discount sites and discount apps have become a new shopping tool.

But sometimes you can be so lucky that you have applications that do all the legwork, while you sit back and do what you love doing – shopping! ADA is rounding up the best discount sites and apps to help you save time and money the next time you go shopping.

What are deals, coupons, and discount apps?

Apps that offer deals and discounts help in finding and sharing coupon codes and promo codes for great discounts at thousands of online stores. They are helpful in saving money every day with the latest voucher codes, discount codes, and deals when you shop at your favorite stores.

Besides, sometimes such apps offer promo codes, free shipping codes, and savings for more than one store in one place. Everyone loves a discount, a slash in the original price helps in saving a lot of money. It actually takes much time and energy to find the best deals, and that’s something that is not always possible.

Features of Discount and Deals App

General

• Immersive Homescreen
• In-category Offer Suggestion
• Powerful Global Search
• Robust Global Navigation
• Your Own Personal Profile Page
• Innovative Shopping Assist
• Easily Accessible Coupons & Offers
• Saving Eyes & Battery Life

Specific Features of Daily Deals and Discount Coupon Apps

User Panel – Sign up and log in, Invite friends, Complete your profile, Browse Store or Category specific orders, Deals listing, Favourites, Use coupon codes, Share deals on social media.

Merchant Panel – Add and manage deals, manage coupons, coupons redemption, statistics, and dashboard, acquired deals, share deals on social media, track status, manage orders.

Admin Panel – Manage deals, deals categories, website and app tracking, Statistics, and dashboard, Review user comments, Manage coupons, Manage merchants/consumers/etc., CMS, Share deals on social media.

Additional Features

(Must have)

• Cloud environment
• Price comparison
• Payment Gateways
• Push Notifications
• Gift Vouchers
• Reviews & Ratings
• Navigation & Tracking
• Real-Time Analytics
• Advanced Search
• Multilingual Support
• Loyalty Program

Alternative Discount and Deals App

(A few of them)

What are the types of discounts that apps offer?

• Coupon Apps – Where users can receive coupons for purchasing goods or services
• Daily Deals Apps – These apps allow users to find hot deals on products or services daily.
• Online Discount Apps – Creating a platform with discounts for various products and services

What discount tricks do businesses use on their websites and apps?

Before offering a discount, you should define what you want to achieve with it:

• Whether you desire to acquire new customers
• Whether you desire to increase your sales
• Whether you desire to earn repeat customers
• Whether you desire to get rid of unsold inventory

What should businesses consider while putting something on discount?

Inventory always plays a role when considering whether to discount. If an inventory is low, businesses don’t discount. But that is not about disappointing customers or letting them go by revealing your original prices. Segmenting customers prevents businesses from sending them an irrelevant discount code. It saves time and money spent on email or PPC ads giving way for impersonal promotion.

Businesses often wish to experiment with traditional discounting techniques like bundling, prepayment, volume, and seasonal discounts. They also tend to push (1) Buy one, get one free (BOGO), (2) 50% off, (3) Free shipping, (4) Free gift with purchase, (5) Flat rate, (6) First-time customer discount, (7) Tiered discounts by spending thresholds, and (8) Personalized discounts.

What are the benefits of Discounts and Deals Apps?

The various benefits of daily deals mobile application development are:

• To reach a wider audience
• Invest less, gain more profit
• Save time
• Offer competitive rates 

Technology Stack

Illustrative technology stack for developing coupon apps:

• Mobile development: Swift for iOS, Kotlin for Android
• Frontend development: Angular, React
• Backend Development: PHP, Node JS
• Database: MySQL, MongoDB
• Email notifications: Sendgrid, Mandrill
• Push notifications: Firebase, Twilio, Bandwidth
• Geolocation: Google Maps, Apple Maps
• Payment gateways: Stripe, PayPal, Braintree
• Cloud environment: Azure, Google Cloud, AWS
• Real-time analytics: IBM, Cisco, BigData

Conclusive: What to consider when building a discount strategy?

Businesses’ ultimate goal is to suggest the right discount deal to the shopper and push them to purchase. Brands can routinely achieve this goal by testing different discounts at different times to optimize in time for the holidays/Festive Season/Cyber Monday/arctic winters/black Fridays/Christmas/New year, etc.

Consider what items should be put to discount, for what duration should it be on discount, and what should be the frequency of discounts (the timed duration – should the discount be incremented, should it be kept same, should it be decreased with increasing demand and vice versa). This incentivizes consumers to shop early to get the biggest discount on the biggest shopping carts. Follow up to know such interesting reads