App Development

Creating Online Reseller App Like Meesho: Features, Business Model, Technology Stack

September 22, 2022
Amazing discounts, ravishing sales, coupons redeemable on the next purchase, cashback, unlimited offers personalized to your requirements; all this and much more only on Meesho Reseller App!

According to – Mega trends in online social commerce are opportunistic with generational influence, growing internet, smartphone penetration, growth of direct selling, and evolving technology. A mix of these factors brings online and in-store immersive reality to social platforms.

According to Intrado and Strategic Market Research states that as of 2020, the global market value was USD 480 billion, with a proliferating CAGR of 30.8% is forecasted to rise up to USD 7.07 trillion by 2030.

What is Meesho?

Meesho is an online retail marketplace, similar to Amazon, and Glowroad. It works by aligning with Shyp, Boost Convert, Oberlo, Wynd, Shopingo, Yown It, Wishli, and Bootikk. Meesho is known for online shopping and reselling. It offers unmatchable discounts, best quality at the lowest prices to buy fashion, beauty, kitchen, home, latest fashion for women, men, and kids; jewellery, footwear, and sports equipment, with an option for free delivery on any amount of purchase.

Meesho Reseller App Features

  • Choose a language (Hindi, English, Bengali, Marathi, Tamil, Telugu, Malayalam, and Kannada)
  • Add Bank Details
  • Check Meesho Credit
  • Change Language
  • Enter Referral Code
  • Update Email Id
  • Enable Notifications
  • Sell Meesho Products On Amazon
  • Add Delivery Address
  • Download A Product
  • Earn With Meesho App
  • Select Product For Sale
  • Enabling notifications
  • Selling Messho products on Amazon
  • Adding Delivery Address
  • Buying from Meesho
  • My Order – Managing Order, Place Order
  • Add to Favourites, Add to Cart, Cash on delivery
  • Free delivery, free returns
  • Lowest price
  • Help – To check the order details instantly by verifying the registered mobile number
  • My Account – Change App Language, My followed shops, my bank details, my bank details, my shared products, my payments, refer and earn, spins, Meesho credits, business logo, become a supplier, settings, rate Meesho, legal and policies
  • Top Selling Categories (Changes with demand)
  • Top In-Demand Categories (Changes with demand)
  • Price Store – Under Rs 99, Under Rs 199, Under Rs 299, Under Rs 399, Under Rs 499.
  • Trending Now (Changes with demand according to festivals)
  • Products For You (With filter options – categories, gender, fabric, color, price, discount, rating, size, combo, material, bottom length (if applicable), bottom style (if applicable), Border, Bottom Style (if applicable), Back Type, Fit Shape, Inner Fabric, Top Type, Brand, Compatible, Warranty (in case of electronics), Heel Type (in case of footwear), Dial Design (in case of watches), Flavour Type, and Concerns (across 1000+ products).
  • Payments are easier with an option to pay through UPI/Wallet
  • Additional discounts of up to Rupees 25 (conditions apply)
  • Meesho App is now available in Hindi
  • 5 Crores+ Products
  • Trusted and Recommended by Crores of Indians
  • Shop for the best quality products at the lowest prices
  • Free Delivery
  • Cash on delivery
  • Easy Returns
  • Best selling beauty and personal care starting at Indian Rupees 47
  • Everyday fashion accessories start at Indian Rupees 90

Major Categories to Include in Reselling App Like Meesho


Kurtis and kurta sets, sarees, western wear, jewellery, men’s fashion, kids, footwear, beauty and personal care, accessories, electronics, home decor and improvement, innerwear, Kitchen and appliances, suits and dress material, lehengas and blouses, home textiles, bags and luggage, healthcare.

Women Ethnic

  • Sarees – All sarees, silk sarees, banarasi silk sarees, cotton sarees, georgette sarees, chiffon sarees, heavy work saree, net saree, under Rupees 299
  • Kurtis – All Kurtis, rayon Kurtis, Anarkali Kurtis, Cotton Kurtis, fusion Kurtis, Chikankari Kurtis
  • Kurta Sets – All kurta sets, kurta palazzo sets, rayon kurta sets, kurta pant sets, cotton kurta sets, sharara sets
  • Dupatta Sets – Cotton sets, rayon sets, printed sets
  • Suits and Dress Material – All suits, cotton suits, Embroidered suits, Crepe suits, Silk suits, Patiala suits
  • Lehengas – Lehenga cholis, Net lehengas, Bridal lehenga
  • Other Ethnic Wear – Dupattas and Jackets, Skirts and Bottomwear, Islamic fashion, Lehengas, Blouses, Petticoats

Women Western

  • Topwear – All Topwear, Tops and tunics, T-shirts, Dresses, Gowns, sets and Jumpsuits
  • Bottomwear – All bottom wear, jeans and jeggings, trousers and pants, palazzos, shorts, skirts
  • Plus Size – Plus Size tops and t-shirts, plus size dresses, plus size bottom wear
  • Women’s innerwear, Women’s sleepwear, Maternity Wear, Sports Sportswear


  • Topwear – All topwear, T-shirts, shirts, winter wear, Jackets, Sweater and Sweatshirts
  • Bottomwear – All bottom wear, men’s tracksuits and pants, Jeans. Shorts, trousers, Dhtis and Mundus
  • Accessories – All Accessories, Watches, Belts and wallets, Jewellery, Sunglasses, Bags
  • Footwear – Men’s casual shoes, men’s sports shoes, men’s flip flops, men’s formal shoes, loafers
  • Ethnic – Kurta sets, ethnic Jackets, Bottomwear
  • Innerwear and Sleepwear – Boxers, undergarments


Boys Sets, Girl Sets, Ethnic wear, Nightwear, Winter Wear, Top wear, Bottom Wear

Toys and Accessories – Soft Toys, Footwear, Stationary, Watches, Bags and Backpacks

Baby Care – Baby and bedding, Diapers, Newborn Care

Home and Kitchen

  • Kitchen and Appliances – Kitchen Tools, storage and Organizers, Appliances, Cookware, Dinnerware, Bakeware, Cutlery and Flatware, Glasses and Barware
  • Home Textiles – Bedsheets, Pillows, cushions, bedcovers, linens, carpets, curtains and sheers, sofa and diwan sets, towels and bathrobes, blankets and quilts, mattress protectors
  • Home Decor – Appliance Covers, Storage and organizers, Paintings and photo frames, stickers and wallpapers, clocks and wall hangings, lights, gifts and mugs, showpieces
  • Home Improvements – Cleaning supplies, gardening, bathroom accessories, insect protection, Home tools

Beauty and Health

  • Makeup – Lips, Eyes, Face, Makeup Kits, appliances, Nails, Brushes and tools, Makeup accessories
  • Skincare – Face Masks and Peels, Facecare, haircare, bath and shower, Lip care, Eye care, Fragrances
  • Baby and Mom – Baby personal care, Mom care
  • Men’s Care – Shaving essentials, beard care, skin care for men, hair care for men, fragrances for men
  • Healthcare – Masks, Acupressure, earbuds and cleaners, personal care and hygiene products, dental care, weight management, health monitors

Jewellery and Accessories

  • Jewellery Sets, Mangalsutras, Bangles and Bracelets, Necklaces and Chains, Kamarbandh and Maangtika, Rings, Anklets and Nosepins
  • Rakhi and Friendship Bands
  • Men’s Accessories – Watches, Sunglasses, Belts and Wallets, Caps and Hats
  • Women Accessories – Watches, Hair Accessories, Sunglasses, Scarves and stoles, Socks and Apparel

Bags and Footwear

  • Women Bags – Handbags, Clutches, Wallets, Backpacks, Sling Bags
  • Men Bags – Backpacks, Crossbody bags and sling bags, Waist Bags
  • Travel Bags, Luggage and Accessories – Duffel and Trolley Bags, Laptop and Messenger Bags
  • Men’s Footwear – Men’s Casual shoes, men’s sports shoes, men’s flip flops and shoes, men’s formal shoes, loafers
  • Women Footwear – Heels and sandals, flats, boots, flipflops and slippers, bellies and ballerinas
  • Kids Footwear – Boys shoes, girls shoes, casual shoes, flipflops and slippers, sandals


  • Audio – Bluetooth Headphones, wired headphones, speakers
  • Mobile and Accessories – Mobile, Cases and Covers, Power Bank, Mobile Chargers, Mobile Holders, Mobile Accessories
  • Intelligent Wearables – Smart Watches, Fitness Bands, VR Box
  • Other Accessories – Tripod, Microphone, Photo and Video Accessories

Sports and Fitness

  • Fitness – Yoga mats, hand grip strengthener, tummy trimmers, abs wheel roller, skipping ropes, exercise bands, sweat belts
  • Sports – Badminton, skating, football, cricket
  • Car and Motorbike Accessories – Car covers, Interior accessories, car mobile holders, car care and cleaning, car repair assistance
  • Bike and Scooty Accessories – Bike covers, helmets, bike accessories, bike LED lights, safety gear and clothing

Office Supplies

Diaries and notebooks, accessories and tapes, files and desk organizers, art and craft supplies, pens and pencils, painting

Pet Supplies

Pet Toys, Pet Grooming, Collars and Leashes, Pet Food, Pet Clothing, Pet Health

Food and Drinks

Food – Dry fruits, biscuits and namkeen, baking supplies, oil and masala, jams and spreads, pickles

Drinks – Tea and Coffee, Milk Flavouring, Health Drinks

Musical Instruments

String Instruments, Musical Accessories, Wind Instruments, Piano and Keyboard, Dholaks and Drum Sets, All musical instruments


  • Fiction and Non-Fiction – Children’s books, self-help books, novels, economics and commerce, religious books
  • Academic Books – School Textbooks, UPSC and Central Exams, University Books, Competitive Exam Preparation, Reference Books

Reseller App Business Model: How Does Meesho Earn?

Meesho follows a D2C reseller app business model. Major expenses of Meeho include (1) Logistics, (2) Advertising and marketing, (3) reseller bonuses, rewards, and discounts, (4) communication expenses, (5) Travelling and conveyance, and (6) Employee benefits.

Meesho is an Indian startup with a unique targeting and marketing strategy. It has recently entered the unicorn club with an annual turnover of more than 8000 crores. They reached the $1 billion USD milestone in just 5 years.

Meesho has embraced the newest retail business models, online-only businesses that sell exclusively through social media channels like Facebook, WhatsApp, and Instagram.

All social media platforms today offer retail functionalities facilitating the electronic commerce (eCommerce) of goods and services.

Meesho ships the order directly to the buyer’s home, and allows the buyers to pay through cash cards, or cash on delivery. It has derived its name from the Hindi word – ‘Meri Shop’.

Meesho allows selling fashion and lifestyle products across the best suppliers in business via social media platforms. It can generate revenue in a variety of ways and profitably from them.

Resellers earn a margin, which is the additional price tagged along with the product MRP.

Meesho additionally makes money by seller commission. They earn 10-20% commission for every product sold by the sellers.

How Does Meesho Reselling App Work?

Meesho has more than 15000 providers and doubles a million retailers throughout India. It has raised over $215 million from rounds of funding, aimed at establishing social dealers. Meesho’s resellers shortlist the merchandise and share them with their community of consumers via social media platforms. Resellers are all allowed to promote the goods at a reasonable fee to the target consumers.  They relocate the order with Meesho, after shortlisting the merchandise, and arranging the transport. Meesho helps with the deliveries in most cases, with their enormous logistic service providers, across the country, free of cost. Meesho offers free cash on delivery services for customers.

Technology Stack: Tools and Technologies to Construct an Reseller App Like Meesho

According to G2 – Meesho makes use of 32 technology products and services which includes HTML5, Google Analytics, and Google Fonts; According to BuiltWith – Meesho uses 104 technologies including Viewport Meta, SPF, and Mobile compatibility. Major technologies that fuel Meesho are:

  • Application and Data – Python, React, MySQL, Redis, Spring Boot, Kafka, Flask, Swift, Kotlin, Cassandra, Java 8, apache Flink, HBase, Presto, uWSGI.
  • Utilities – Elasticsearch, Mixpanel, Metabase
  • DevOps – Grafana, Prometheus, PagerDuty, Telegraf

Key Takeaways

Reselling App Meesho Business Model amasses B2B, along with B2C in a D2C model, highlighting the reselling opportunities. It became a big deal in 2020 when the pandemic struck a shocking growth of shopping apps. India, in particular, witnessed about a 250% increase in non-organic growth of shopping app installs during that year. Follow Application Development Company for similar information!

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