They try in creating the work that their audience enjoys. They strategize, develop and produce ideas that genuinely relate to their audience. Their pre-production involves: Creative & Concept Development, Content Strategy, Script & Copy Writing, Storyboarding and Casting & Locations; Production: Video Production, Still Photography; Post-Production: Editorial, Motion & Animation, Brand ID Design, Sound Design & Audio Mix, Stills Retouching and Color Grading.